SINGULET vs Gelato: local manufacturing or global network?
Gelato popularised the globally distributed print model. SINGULET concentrates manufacturing in Spain to control quality, margin and speed. Here’s an honest comparison to see what best fits your strategy.
Model
Gelato: printer network
SINGULET: single factory
SLA Europe
SINGULET 24–48h
Gelato depends on the local partner
Differentiation
Exclusive decoration and method
Where SINGULET makes the difference.
Executive summary
Gelato optimises global shipping by connecting your store to a network of local printers. You gain a lower carbon footprint and geographic reach, but lose full control over machinery, calibration and packaging.
SINGULET runs its own factory in Spain. We don’t depend on third parties; every order follows the same colour, cutting and packing standards. Result: fewer incidents, 24–48h lead times and full branding.
Hybrid strategy:If you sell in Europe, SINGULET covers 80% of your volume with a better marginal. Gelato can complement if you need a presence in LATAM / APAC, but it assures partner diversity.
Sustainability with focus
Gelato stands out for its narrative of production close to destination. SINGULET, by production in Spain for Europe, also reduces distances and controls materials. Less reprocessing = less waste. Rigorous control is also sustainable.
Choose control + proximity: fewer incidents, fewer re‑shipments, more positive impact.
Comparative Scorecard
| Dimension | Gelato | SINGULET |
|---|---|---|
| operating model | Local Printer Market | Single factory + centralized logistics |
| EU Speed | Dependes on the assigned partner and its quue | 24-48h peninsula; 48-72h EU |
| Color consistent | Multiple machines, absurd calibration | Unique profiles controlled internally |
| Catalog | Strong in posters and basic textiles | Décor, acrylic, laser, full‑print socks |
| Branding | Options limited to the partner | Total white label on all orders |
| Margin | Marketplace rate + cost per country | Factory price without intermediaries |
* The choice of partner in Gelato may vary by country and season, affecting times and end.
Strategic depth
Gelato shines when you need international coverage without setting up your own network. Their promise: products “close to the customer” to reduce CO₂ and lead times. The challenge: each printer uses different machines and inks. If your brand lives on consistency, that diversity translates into irregular orders, returns and reviews.
SINGULET focuses on doing few things, but very well: custom gifts and decoration with short SLA. By production in a single plant, each batch follows the same SOPs. Proximir (Spain to Europe) reduces transport and gives you complete traceability.
Gelato advantages
- Global capital without its own infrastructure.
- Eco-friendly positioning and production close to the custom.
- Fast SaaS integrations.
SINGULET Advantages
- Stable quality batch by batch.
- Deliveries 24-48 hours in Europe with total white label.
- Different catalogue that raises the average ticket.
Catalog and differentiation
Gelato leans on an extensive catalogue dominated by posters, canvases and basic textiles. These products are already saturated on marketplaces; the battle is price and SEO.
SINGULET designs the catalogue around perceived value: acrylic lamps, personalised doormats, plaques, laser keychains, full‑print socks and premium décor. These articles lift average order value, generate virality and don’t compete head‑on with hundreds of clones.
Logistics and experience
At Gelato, the SLA depends on the assigned local printer. You can have fast delivery or delays if the partner is saturated. Packaging and branding also depend on each centre.
With SINGULET the flow is unique: same packaging, same sign, same quality. Daily shipments from Spain with guaranteed shipments for the peninsula and the EU. Less variability, more confidence.
Costs and margin
Gelato's market model adds a layer of intermediation. Each country / partner has its cost structure and that's reflected in the final RRP. Additionally, if an order is reprocessed for quality, you assume the extra time and potential loss.
SINGULET works with factory‑level pricing and keeps logistics intra‑EU, without customs or surprises. Fewer layers = fewer hidden costs and more gross margin. On premium products, those extra points make the difference.
Support and monitoring
Gelato offers scalable support, but resolution may depend on the partner who produced the batch. If you need Rapid changes or iterative prototyping, multiparty coordination adds friction.
In SINGULET you talk to the factory. We adjust parameters, review materials and launch pilots in days. That closeness is vital when your brand evolves quickly.
Implementation in 3 steps
1) We define core catalogue (top 10 products that convert best). 2) We give you templates and order SOPs. 3) We activate 24-48h logistics and packaging tests. No heavy integration - you can start with CSV and move to light weight API.
- •No fixed fees or initial volume commitments.
- •Dedicated support account to iterate designs.
- •Daily visibility of production and shipments.
Expand impact
Reduced delivery time, improved governance and less diversity in the custom experience. Fewer issues mean more reviews and more repurchases.
When SINGULET wins
- European stores that need 24-48 hours guaranteed.
- Brandes that base their proposal on decoration / gifts and high ticket prices.
- Businesses that seek consistency of color and packaging in each batch.
- Teams that wants to talk to the factory to iterate quickly.
When to use Gelato
If you sell on several continents and your priority is to reduce distance to the end customer in the USA / APAC, Gelato gives you quick coverage without setting up your own logistics. Assume variations between partners and prepare a QA playbook to handle incidents.
Risks and how to mitigate them
When working with Gelato
- •Color and material diversity between partners. Mitigate with country samples and own ICC profiles.
- •Uneven packaging. Document requirements and validate with photos of each initial batch.
- •Filling SLA on jobs. Create delivery promise buffers and communicate wide windows.
When working with SINGULET
- •Concentrated capacity in one country. It is mitigated with reserved slots and weekly overnight.
- •Curated catalogue, not infinite. We make up for it with depth in best-sewer and Rapid prototyping.
- •Custom integrations. We offer light API and direct technical support.
Conclusion
Gelato shines when you prioritize global reach and eco positioning. But that scope involves giving up control over machinery, packaging and, sometimes, time. If your main market is Europe, the competitive advance is in serving quickly, with stable quality and products that are not commodities.
SINGULET manufactures in Spain with a focus on premium gifts and decoration. The result is orders that arrive in 24-48 hours, higher reviews and better margins thanks to eliminating intermediaries. By 2026, the logical decision for European branches is to manufacture locally and differ themselves with their products. That's where we win.